1. Run Ad campaigns based off of CPC(Cost per Click) and CPL(Cost per Lead) Only. 2. Mostly just looking at how much money you spent and the leads got in return for a specific period of time. 3. Not knowing if your campaigns are profitable or not. 4. Still seeing Facebook Ads as a gamble. 5. Pay for Ads just … Continue reading 12 Facebook Ad Campaign Mistakes You Can Avoid