View Post

How Your Company Culture Impacts Employee Retention

A competitive job market has made employee retention all the more crucial. Of course, knowing what motivates employees to stay is critical for businesses to successfully retain top talent. Learn how aligning corporate values with staff values prevents turnover. Impact of corporate culture and values on hiring and retention According to the Bureau of Labor Statistics, there were 8.5 million …

View Post

How to Hire a Marketer for Your Small Business

By Aaron Agius According to a CareerBuilder survey, the cost of a bad hire costs about $17,000 on average. In addition to the economic cost to a company, a bad hire can create huge problems for workplace morale and may significantly decrease employee retention—especially if the hire is in a senior position. Unfortunately, bad hires aren’t always easy to spot. …

View Post

5 Tried-and-True Business Growth Strategies

Having a growth strategy in place is essential to ensure your business hits its milestones. What are the best ways for a young company to implement a strategy and manage growth? Here are five tips from business veterans: 1. Hire the right team Nothing is more important for business growth than hiring the right people, says Paul May, founder and …

View Post

How to Break the Rules in Business—And How It Can Help You Succeed

Sometimes traditions take root because they’re the most effective and efficient way of doing things. But how can you move ahead if you are stuck on a wheel of repeating the same old systems? In short: you can’t. There’s a real benefit to becoming a rule-breaker, especially when it comes to breaking business rules. Here are a few ways you …

View Post

Do You Need a Business Plan to Start a Business?

When you’re starting a new business, do you really need a business plan? Let’s face it: When you’re excited about your great new business idea and can’t wait to get going, the last thing you want to do is a sit down and spend weeks or months crafting a business plan. As the world of business has gotten less formal …

View Post

The 7 Best Ways to Handle Slow-Paying Customers

You delivered your product or services on time and your client was—as usual—thrilled with your work. But what gives? The due date on the invoice you sent is now several weeks past due, and it isn’t the first time this has happened with this customer. Slow-paying clients. Ugh. No matter what type of business you operate, you’re bound to experience …

View Post

How to Prepare Your Small Business for a Recession

The economy grows and shrinks in response to thousands of independent variables. We experience times of tremendous spending and growth, as well as economic downturns where spending freezes and businesses and consumers everywhere suffer the consequences. An economic downturn could be right around the corner—a possibility no matter how good or bad things look—so do you know what your business …

View Post

5 Small Business Grants for Women

If you’re a woman business owner looking for financing to start or grow your business, one thing you may be dreaming of (aside from winning the lottery) is getting a grant. Unlike a loan that you have to pay back, or an investment in your business that requires giving up equity, a grant is basically free money that you don’t …

View Post

What Is a Chief of Staff and Does Your Startup Need One?

In the whirlwind environment of a startup, where founders juggle multiple roles and work at lightning speed, the need for efficient management is paramount. One role that has gained prominence in recent years is that of a chief of staff. Does your startup need one? To answer this, we’ll delve into the role, responsibilities, benefits, and how to choose a …

View Post

Secrets to Managing Cash Flow in a Seasonal Small Business

By Allen Bell and Allison Goldman Anyone who manages a small or medium-sized business knows that cash flow management is paramount to keeping an organization stable and can be one of the most important tools to scale a business. Now add the complexity of a seasonal business, and the need for disciplined cash flow management becomes even more significant. Most …

View Post

3 Major Benefits of B Corp Certification

Described as the business organization for the 21st century with the “M.O.” of using business as a force of good, there has never been a better time than now for a startup to incorporate as a B Corp. Companies like Patagonia, Method, Warby Parker, and Good Worldwide are just a few businesses leading the pack as B Corps, some of …

View Post

The Best Ways to Raise Capital for Your Small Business in Today’s Economy

On June 12, the Fed announced that interest rates would remain between 5.25 and 5.5%, forcing small businesses to try to access capital in the highest interest rate environment in decades, ultimately making it harder and more expensive. Of course, just because capital is harder to obtain, doesn’t mean you don’t need it to run your business, expand, and address …

View Post

How to Start Marketing a Small Business—And Why Email Is Still So Effective

Several months ago, we discussed a report from Constant Contact, Small Business Now: The Current State of SMB Marketing, showing that small business owners were struggling to market their products and services and how 73% of them weren’t confident their current marketing strategies were helping them grow their companies. While that initial article highlighted the marketing challenges business owners were …

View Post

Legal Requirements for Starting a Small Business: 10 Things to Know

If you’re a new entrepreneur, an important task is ensuring that your business is compliant with all local, state and federal regulations. Some legal matters require immediate consideration, and you will want to address those issues as soon as possible. To help, Young Entrepreneur Council members share 10 essential tasks to handle right away when starting a business. When first …

View Post

5 Advantages of Coworking Spaces for Entrepreneurs

As work styles and agreements have evolved, so has the flexibility of work. Many professionals now have the freedom to work from anywhere they choose. Though some like to work from home, many entrepreneurs find it beneficial to get out of the house and use shared workspaces. A shared workspace, also known as a coworking space, is a physical work …

View Post

How to Grow Your Small Business: 5 Action Items to Try Now

By Lexy Garrett You finally have your business up and running, but it isn’t growing at the pace you’d expected, or maybe it is even struggling. What steps can you take to grow your business? It is important to take action daily to improve your business. Every business is unique, but these steps will help set your business up for …

View Post

How to Resolve Conflict in the Workplace

Bickering in the workplace is toxic. Anyone who is forced to listen to complaints and gripes is immediately put in the center of the conflict. This can spread like a cancer in your office and cause employees to become disgruntled and unhappy with their jobs. Stopping disagreements as soon they arise is essential to the overall health of your business. …

View Post

Do You Need a Company Social Media Policy?

If your company has a presence on social media (and it should), then you need to make sure you have a social media policy that keeps everyone accountable. If you don’t, social media will end up being more of a distraction than an aid. What is a social media policy? According to data from Pew Research Center, 68% of adults …

View Post

13 Ways to Learn Entrepreneurship From Other Entrepreneurs

As an entrepreneur, it’s important to stay on top of the latest trends in your industry. There are many different ways to do this, from networking to following news articles to listening to podcasts. To find out the best approach, we asked young entrepreneurs the following question: Q. Entrepreneurs often seek to gather and share information. What is your preferred …

View Post

How to Turn Your Business Idea Into Reality in 7 Practical Steps

As the very successful Walt Disney once said, “If you can dream it, you can do it.” And as a successful entrepreneur myself, I can confirm that you can make your dreams come true if you set your mind to it, persevere, and give it all you got. But, making your business idea a reality doesn’t happen overnight. It takes …

View Post

How to Stop Micromanaging Your Employees: 6 Tips From Leaders

One of the most common struggles a new leader faces is learning to delegate and let go of the “little things.” While you may feel like you need constant oversight into your team’s work, micromanaging employees damages morale and drives away your top performers. It also prevents your team from doing truly creative or innovative work. Part of solving this …

View Post

The 10 Best Budgeting Tips for Small Business Owners

If you’re a small business owner, you know every dollar counts toward the success of your company. If you can keep your operational costs down, you can give your business the safety net it needs for when times get lean. But learning how to effectively budget can be a challenge for many entrepreneurs, and is often the key reason small …

View Post

How Wordle and Other Games Can Improve Your Leadership Skills

Are you one of the millions of people who start or end their day with brain teasers or puzzles? It turns out this is a fantastic way to help you become a great leader. In today’s fast-paced business world, the qualities that define strong leaders and successful entrepreneurs extend beyond traditional skills and knowledge. The ability to think critically, solve …

View Post

How to Market a Restaurant on Instagram

According to a recent study published on Hootsuite, Instagram is literally the seventh most visited website on the Internet. Roughly 2.9 billion people visit it every single month. All told, it’s the fourth most popular social media platform, and the coveted 18-year-old to 34-year-old demographic makes up an incredible 60% of its total audience. But […] The post How to …

View Post

How to Use Social Media Data To Improve Your Posts

There are 4.2 billion active social media users worldwide. That means if you’re looking to grow your audience, social media is the place to be. Creating engaging, high-quality posts is essential if you want to grow your social following. But, without the right insights, your efforts can be hit or miss.  You can improve your […] The post How to …

View Post

How to Create a Social Media Funnel that Converts

Many brands incorporate social media into their marketing strategies to generate traffic and leads that keep their business moving. You are less likely to encounter an online business that doesn’t use social media as a marketing medium than one that does.  However, results vary across industries and companies. A lot of those differences can be […] The post How to …

View Post

How To Run A Content Audit – Save This Checklist

A content audit will help you identify, collect, analyze, and update all the content on your website. The goal of the audit is to align the content with your business goals. An audit must be performed on a regular basis to ensure that your content marketing strategy remains relevant. It helps you take stock of […] The post How To …

View Post

11 Best IG Tools to Get More Followers, Engagement, & Sales

The advent of social media has connected people across the globe in a way that was never possible before. Over 57.6% of the world’s population uses social media, with around 13 new users every second. Instagram alone has over a billion active users. It’s the second most popular social media platform for marketers and has […] The post 11 Best …

View Post

Should You Buy Social Media Followers?

It’s natural to want to jump to the end of a goal … to the point where you finally have what you were aiming for. Where you can sit back and enjoy the fruits of your labor.  Only … there’s no labor if you jump to the end, right? From learning your target audience’s core […] The post Should You …